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Crox looks to be a great buy under $11

(update 7/11/08 – just bought a pair of crox – very comfortable, and the corporation continues to pick up shelf space in retailers. Two types of material in crox shoes – one very comfortable – other much cheaper + less comfortable. Management will have some tough choices moving forward as far as profits are concerned; higher quality – lower short term profit, lower quality – higher short term profits. It is clear cheap plastic will not be on everyone’s feet next summer; but, high quality will certainly be part of the future. I will definatlely be keeping an eye on product quality when shaping future opinions on CROX shoes)
—— end update—-
Crox footwear company has had to anounce some bad earnings recently.  I do believe this has brought the stock back to an entry that can deliver 100% plus returns over the couple of years if Crox was not a fad or was a fad but its efforts to diversify into other products customers like will stick.  Crox just signed a new vice president with 15 years experience working with Nike, and Under Armour respectively.
I did see a phone for sale at verizon packed in a Crox shoe.  They have gained shelf space in major retailers, and can hit a homerun if they can catch another fad.  I like that they partnered with Disney.   That should have a positive impact on sales around the world.  Crox is a beaten down company that I liked over $20 and some liked it over $60.  AT $10 it looks a great deal from where I sit.

The log consolidation pattern Crox is in builds my confidence that Crox will be a long term winner with it’s world wide focus.

May 2, 2008 - Posted by | Stock investing links, ideas, and opinions. | , , , , ,

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